Hi, I'm Adam.

I'm a product-minded problem solver with 10 years of experience improving systems, workflows, and launching products. What I've always enjoyed most throughout that work is understanding the "why" behind problems, because that's where better solutions start. There's just something especially satisfying about building products that make people's lives easier and removes friction for users.

A turning point came during my MBA, when I read The Lean Startup and started applying the build-measure-learn approach in my own work. I enjoyed it so much I realized I was already thinking like a product manager, I just didn't have the name for it yet.

Since then, I've earned my Product Owner and Product Manager certifications, always looking for ways to keep learning by doing.

Eventually, though, I wanted more than theory and certificates. I wanted real reps building an actual product from the ground up, so instead of waiting for a company to hand me that experience, I went out and built 716tailgatemap.com myself, a consumer web app I scoped, built, and launched solo, from a blank page to a live product with real users. It's grown from 6 lots at launch to 40 today, entirely through fan and lot owner submissions.

These days, I keep finding more reps wherever I can, including co-running Products & Pints, a product community I help lead remotely. Through all of it, I've come to believe strong products start with strong human connection: understanding users and stakeholders deeply enough to solve the right problem. Dive into my case studies below to see how I think and build.